An interesting interview... Toni Segarra

I've always loved the world of advertising. I've just read this long interview to one of the very big gurus we have in Spain, Tony Segarra. Pretty interesting if you have some time to go through all of it.

http://www.jotdown.es/2013/05/toni-segarra-las-buenas-campanas-cumplen-la-mision-higienica-de-eliminar-productos-horribles-del-mercado/

Enjoy...